Our Story
At Sugarian, we represent more than just sweetness.
We are an Australian-based group that curates and brings together beloved food and beverage brands from across Asia —
from heritage-rich street snacks to premium tea experiences.
Our name, “Sugarian”, is a blend of:
- sugar — for the joy we hope to share in every bite; and
- -ian, a suffix of belonging.
It also playfully echoes the Cantonese pronunciation of “唐人” (Tong Yan) — a tribute to our cultural roots and the global Chinese diaspora.
With this spirit, we strive to build meaningful cross-cultural experiences through food — rooted in quality, warmth, and authenticity.
Key
Milestone
Reaching new heights together
Every success is built on moments — from our first flagship opening to each collaborative breakthrough. This is how we grow, together.
Innovation
Hub
Where ideas come to life
We experiment boldly, from recipe formulation to immersive brand experiences. Because staying curious is how we lead with flavour.
Reliability
Always dependable, always on.
Performance
Fast, efficient, and optimised.
Scalability
Built to grow with your ambition.
Sugarian’s products are full of surprises — everything feels premium, from the flavours to the packaging. It’s like discovering a story with every b
Working with Sugarian at markets and pop-ups has been seamless. Their team is professional, the branding is sharp, and the products always draw a crowd.
Sugarian gave our brand a home in Australia. They don’t just distribute — they build presence with heart, design, and cultural respect.
